Posts

Social Listening: Tillamook- Ice cream

Image
    Honestly, I may have an addiction...Tillamook ICE CREAM!!   Based in Tillamook Oregon, the Tillamook Creamery provides a self-guided tour where visitors can gain information about cheese making, the dairy industry, and most importantly ice cream.   Tillamook is well known for its high-quality and tasty products.     Quality over profit, natural ingredients, and community well-being are some of Tillamook's values.  They prioritize quality above profit which ensures that their products are made without cutting corners.  Tillamook believes that natural always beats artificial and by sourcing the highest quality ingredients creates downright delicious products.  As a familial-owned company, Tillamook invests in supporting its community with its products, youth development, and protecting local farmland and farmers to ensure future generations.  Tillamook's value proposition is centered around a commitment to quality, natural ingredients,...
Post a Comment
Read more

Marketing In The News: Applebee's New Burger Promotion

Image
    I was browsing the Marketing Dive website, and there was one post that stood out to me.  As an avid sports fan, I was instantly engrossed in the article featuring an NFL star.  Today I am analyzing the marketing strategy of Applebee's team in the article " Applebee’s taps NFL star as undercover server to promote new burger . "     Based on the  article, Applebee's is promoting their new limited-time burger, the Whole Lotta Bacon Burger.  Applebee's partnered with a sports social media group called Team Whistle.  With its series "Undercover Athlete," Team Whistle features sports stars in disguise to stealthily interact with customers.  This marketing venture taps into the sport's social world with a fun and engaging video featuring star NFL wide receiver Brandon Aiyuk of the San Fransico 49ers.      Applebee's centers around providing a neighborhood setting with friendly service and quality fare at a lower price than co...
Post a Comment
Read more

About Me

Image
 Hello everyone,  My name is Evan Peterschmidt.  I'm a born and raised local of Corvallis OR.  I grew up in a large family with one sister and five brothers.  Growing up with five brothers, I've figured out how to deal with whatevers "thrown" at me.   I am second from the right I enjoy the outdoors, sports, and motorcycles/dirtbikes.  Every summer I backpack/hike a new mountain.  Last summer, I hiked Three Fingered Jack during the wildflower blooms. I'm transfering to OSU in the Fall and this course is required to get my Accounting Degree.  Marketing is very important in todays world and hopefully I can use what I learn in this course to eventually grow my own business.  
Post a Comment
Read more